Principles of showcase lighting fixture design
- Highlight the products with strong lighting.
- Emphasize the three-dimensional sense, glossiness, texture, and rich colors of the products.
- Use dynamic lighting to attract customers’ attention.
- Utilize color to highlight the products.
- Focus on vertical lighting.
- The arrangement of lighting fixtures should be flexible and adjustable.
Display window lighting
The most important atmosphere and landscape of the store, attracting customers’ first attention, highlighting the brand image, showcasing the theme and style of products, and showcasing the latest products
Creating dramatic effects through backlighting or upward lighting.
Creating dramatic effects through backlighting or upward lighting
When the beam of light shines from above at an angle, it can create deep shadows and distinct layers, shaping a three-dimensional and dreamy effect.
The beam of light can also shine down from directly above, providing bright lighting that fully showcases the colors and details of clothing, but lacks three-dimensionality and texture.
Using lighting to highlight specific areas of the showcase to achieve the purpose of brand promotion. Large-scale lighting is used to illuminate the showcase and enhance the elegance of the clothing.
